1/27/2012

The hereafter of E-Commerce


Its no incommunicable that more and more citizen are shopping online these days and here are a few reasons why they do it: good discounts, convenience of not having to leave your home, good range of products and what I call 'rational shopping'. I truly believe e-commerce is the time to come of retail and with web 2.0 the touch is just going to get good and better. I would say even good than really shopping at a retail store. How many times have you looked at an item in a retail store and didn't have all the data you needed (and even the salesman didn't know)? for e.g. You want to buy a citizen Aqualand diver watch or a Seiko Premier watch and you want to know how many and what kinds of alarms it has. It will be very difficult to get this kind of data in most retail stores, but on an online store all the data is right there in front of you. If you have any additional questions just write an email to the store buyer assistance and in most cases they will get back to you with the exact information! Add to that much good prices and delivery right to your door-step!

Some citizen talk about the emotional aspect of shopping - for e.g. You don't get the exact feeling you get while retail shopping. With retail shopping you can have the thing right then and there and you feel good about having bought it. You can feel it and use it right then and there (or at least as soon as you reach home). This aspect is lacking in online shopping to some extent. But then I would argue that this aspect lacking is really a very good thing. It makes you a smarter shopper who doesn't give in to temptations and impulse buying! How many times have you bought something just because at that occasion you felt like it. You didn't plan to buy it but just looking it in front of you and knowing that with just a swipe of a card it could be yours - you gave in. And then later you regretted your impulse decision. You don't have this qoute with online shopping since the emotional aspect - the one that tempts you to have that thing right then and there - isn't there since you have to wait for the item to arrive via mail (well, in most cases. I am not talking about digital downloads). And in most online market there is a cancellation duration so you can cancel your order within that time duration if you feel like it, often without any penalties.

All this convinces me that e-commerce is here to stay. The current economic climate might have dented the increase a bit, but its in no way permanent. citizen are getting more and more related these days and every aspect of their life is kind of inter-woven. Social life, work, shopping, interests and hobbies are all merging together in one way or other into the web - into the cloud. The boundaries are getting blurred and we are all heading to the same destination, albeit in distinct ways.

So if you are one of those who hasn't shopped online yet (there are still many many of them), now is a very good time to take the first step. Trust me, you will only advantage from this more economical, time-saving, rational shopping experience!




Seiko

Original post : ladies shoes

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