Our Need For Recognition

Our Need For Recognition

I recently read a science of mind record where it said that a person's biggest need is that for recognition.

Why do we have such a need to be recognized?

It goes hand in hand with our need to be defined. Who are we and where do we fit in?

This need for definition is very great and rarely discussed, but it is nonetheless universal, and an capability to tap into it is often the genesis of a very compelling ad campaign.

Our need for definition influences the cars we drive, the clothes we wear, the beer we drink (or wine) and the houses we live in.

As we know sufficient advertising speaks to a person's exact need. I have come to comprehend that our need for definition is maybe the most compelling need felt by individuals in our community today. Most of our purchases are a form of self-expression, and we tend to buy things we identify with.

Let me give you an example.

I remember choosing to buy my first permissible dress watch. When I walked into the watch store I browsed over the range they had and looked up to find a big poster for Seiko watches reading, "Now is the time to act."

My bond with Seiko was immediate. Any watch brand that understands the value of taking operation and therefore control of your own life is my kind of watch. I have noticed Seiko in stores before but never notion of getting one. Care to guess what my last three watches have been? Yep, Seiko.

In a small way I feel related with Seiko. Even though it's small, it's still a lot more than I have with other watch brands. Seiko was bold sufficient to "tell" population to act, and they gained a customer. I know there are tons of watches that are equally as good, but I'll probably all the time be a Seiko man.

Like me, all population have the need for definition, and the clubs that help customers best define themselves are the most powerful.

Do you think I'm crazy? Believe me, every customer you have is crazy. Tap into the lunacy and watch your sales skyrocket.

- Martin

Seiko

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